Report on Essential Oil Injuries and Adverse Effects
Injury Report Published by Leading Aromatherapy School
Founded in 1989 by world-renowned essential oil expert Sylla Sheppard-Hanger, The Atlantic Institute of Aromatherapy of Tampa, FL, provides education and training for health care providers and aspiring aromatherapy practitioners. The school offers related workshops and reference materials, and documents first-hand accounts of essential oils injuries and adverse use effects on an ongoing basis.
This month they released their annual report on essential oil injuries for 2015. The report includes only individuals directly impacted by or directly witnessing adverse effects from essential oil use. As the report states in its summary:
"The intent of this effort is to inform the public through case reports of adverse effects to essential oils, so that we can have a greater understanding of the effects on humans from their unsafe use."
Poison Control Can Help You
Q: I am experiencing an adverse reaction to the use of essential oils. What should I do?
A: Seek medical attention immediately. Call 911, Poison Control at 1-800-222-1222, or your doctor.
Remember you can also call Poison Control not only for help during an emergency, but also for general information and preventative instruction. Take advantage.
Report Reveals Alarmingly High Percentage Rates
Out of a total of 133 reports, of which 100% reported experiencing adverse effects or injury from the use of essential oils:
- 91% of participants are females (121).
- 80% are age 18-59 (107).
- 85% of reported cases are from the use of Young Living or doTerra essential oils (113 total, 44 YL/69 dT, 3rd highest is NOW brand essential oils with 4).
- 77% used undiluted/ineffectively diluted oils (103 total: 77 undiluted; 26 diluted with water).
Have You Experienced Negative Side Effects from Using Essential Oils?
If you've suffered an injury from the use of essential oils, the Atlantic Institute of Aromatherapy wants to know about it!
Follow this link to report your experience, and contribute data for the safe promotion and use of essential oils worldwide!
Or report your injury at http://atlanticinstitute.com/injury-reporting/
Report Details Include Ingestion and Emergency Care
More data from the AIA report reveals details about the types of injuries sustained, the causes of injury, and follow-up actions taken by the injured:
- 43 reports are a result of ingesting essential oils (30 cited oral ingestion; 13 more ingested oils in a capsule).
- 70 of the most-reported undesired effects include experiencing a burning sensation (26), red-rash bumps/hives (25), and itching (19).
- 47 participants followed up with professional help.
- 21 participants sought emergency care for their incident.
- 83% of those who noted their source of instructions for use cited a sales representative (38). The next highest statistics reported were doTerra's "AromaTouch" technique (3), and nurses (3) who may or may not have been using the technique. Only 3 more total sources of information were identified by report participants.
- 1 participant called poison control, likely accounting for the total number of participants from this report that will be accounted for on Poison Control's 2015 annual report.
Calculations performed on the raw data presented in the Atlantic Institute of Aromatherapy's 2015 Injury Report confirm that, currently:
- The use of essential oils can result in adverse effects and injury.
- Female essential oil consumers/users and consumer/users age 18-59 run the highest risk of experiencing adverse effects and injury from essential oil use.
- Two multi-level marketing companies are primarily responsible for supplying injured users with essential oils.
- Most essential oil consumers/users experiencing adverse reactions do not recognize the issue as a matter of Poison Control.
- Improper instruction and risky use techniques account for the majority of documented essential oil injuries.
- Sales reps are the single greatest source of unsafe essential oil use information.
Smoke, Mirrors, and the Marketing Game
Why is there an overwhelming majority of injuries involving marketing companies and sales representatives?
The common sales rebuttal, passed down the line through company lore, is that a large market share, exceptional annual revenue growth, product popularity and generous employee compensation result in more people using their product than any other source to begin with, thus naturally leading to higher numbers for their companies in these categories. That image of stellar success is crucial in sustaining the life span of a multi-level marketing structured business, since employees must be enchanted enough to repeatedly and indefinitely pay into the business in order to sell their products.
However, business reports show these companies may promote themselves better than they actually perform. Neither company made the list of Top 100 Global Direct Selling Companies of 2015, an honor Young Living is actively pursuing for 2016. Also contrary to misleading presentation figures, Young Living's annual revenue has actually decreased 80% over the past 5 years, while doTerra's annual revenue of $14.4 million is much lower than their more frequently advertised figure of $1 billion in sales over the entire lifetime of the company.
In regards to industry leaders, a March 2015 article in Oregon Business about doTerra reported the top three essential oil manufacturers and retailers to be Mountain Rose Herbs, the Essential Oil Company, and Liberty Natural Products. As for that generous employee compensation, income disclosures from Young Living show that 92% of their active members earn an average of $1/month, the top 8% of active members earning an average of $26/month.
Admittedly, their ability to attractively package those details and sell it to new recruits time and time again is a testament to their marketing expertise. They do rank among the best at creating buzz about whatever it is they are trying to sell. Get excited.
Influencial Factors of Report Results
Further analysis of the injury report indicates training and technique may be a key factor in essential oil injury prevention. The report shows that out of the 133 individuals injured by essential oil use, none of these injuries occurred under the care of a certified or clinically trained aromatherapy professional.
Examining some of the key factors of these professions that supply essential oils to individuals may offer some insight.
Sales reps are primarily trained in sales rhetoric and business matters. Their job training includes rehearsing persuasion techniques and rebuttals, refining interpersonal verbal and non-verbal communication skills, learning the company-provided product information, and teaching good business habits and elements of the sales pitch on to newly recruited sales reps. The main objective of a sales professional is to sell a service or product.
Trained and certified aromatherapists are generally educated in matters of anatomy and physiology, chemistry, botany, and safety. Courses of study for aromatherapy practitioners require a minimum of 200 hours of study and are based on credible scientific research, following established guidelines for maintaining ethics and integrity in their industry. The primary goal of an aromatherapy professional is to improve the well-being of their client.
Aromahead Institute School of Essential Oil Studies. BLACK AND BUTJE, INC, 2015. www.aromahead.com accessed 10/21/2015
Atlantic Institute of Aromatherapy. "Injury Report 2015". 16018 SADDLESTRING DRIVE, TAMPA, FLORIDA 33618, Atlanticinstitute.com. http://aromatherapyunited.org/injury-reports/oct2015 accessed 21 Oct 2015
"doTerra". AtoZdatabases.com. Accessed via http://www.erielibrary.org/research-services, 23 Oct 2015
Nuyten, Ted. "Direct Selling Momentum Ranks 2015". Business For Home Direct Selling Facts and Figures and MLM News. http://www.businessforhome.org/2015/04/top-100-global-direct-selling-companies-2015/ accessed 22 Oct 2015
Nuyten, Ted. "Top 100 Gloal Direct Selling Companies". Business For Home Direct Selling Facts and Figures and MLM News. http://www.businessforhome.org/2015/10/direct-selling-momentum-ranks-october-2015/ accessed 22 Oct 2015
"Young Living". AtoZdatabases.com. Accessed via http://www.erielibrary.org/research-services/, 23 Oct 2015
The information presented in these pages should not be considered medical advice, and you should always consult a physician before beginning a new regimen to be advised about complications, interactions, or contradictions to your current treatment, or altering your course of treatment.